The New Originals (est. 2015) make performance clothing for creatives. Our collections are made for a unisex audience.

Striving for enduring and vigor clothing, that contributes to an individual.

We believe that everyone can maximize their creativity regardless of their background, by thinking out of the box.

Thinking out of the box means to us: '' thinking divergent and free of boundaries ''.

Our roots descend from Amsterdam's creative landscape, attached to fascets as music, nightlife, fashion, and other cultural streams.

The 9 dots logo stands for a box, referring to a puzzle.

A method of thinking outside the box is required to solve the puzzle.

Since we embrace art and culture in our aesthetic and designs.

Our mission is to bring different backgrounds closer together and to give creativity a stage.