The NEW ORIGINALS FALL/WINTER '20
The New Originals (TNO) is a clothing brand by three creatives that make performance clothing for the creative community. Inherent to their brand is thinking out of the box. They challenge themselves to explore how far creativity extends within their brand and other areas of interest. This mindset is shaped in their logo: a riddle in which a square of nine dots must be connected to each other with four straight lines.
Check out their Fall/Winter 20 Collection!
WELCOME TO ZEEDIJK 60
Zeedijk 60 is an Amsterdam based multi-brand retail experience.
After being friends for long before any of the brands were even founded, The New Originals, SUMIBU and Bonne Suits joined forces to start their first own store in Amsterdam.
The store is straightforwardly called Zeedijk 60, out of pride for its location. The Zeedijk is an infamous street, renowned for its diversity (housing legendary gaybars, a buddist temple, Asian restaurants and hip clothing stores) and its rough past (it used to be reserved for drug addicts, dealers and prostitutes).
At Zeedijk 60, you will always get the best advice, as there is at least one Brand-Expert present at the store everyday.